Promoters of GetBacklinks.ng 2025 have said African businesses need to enhance their online visibility, stressing that numerous opportunities that business owners can leverage exist on the internet. Nigeria Online Viral Content Newspaper
The convener, Raphael Ogazie, said the conference was aimed at igniting digital growth across Africa, adding that it featured interesting sessions.
He said: “We empower African businesses to thrive in the global marketplace by providing them with the knowledge and tools to excel in the digital space. So Search GetBacklinks brought together the vibrant community of African business owners, digital marketing experts, web developers, and anyone passionate about building a thriving online presence for Africa.
“It offered a unique platform to gain insights on Search Engine Optimization, SEO, Pay per Click, PPC, Website User Experience, UX, and social media skills specifically tailored for the African digital landscape.”
According to her, the event featured various topics that include utilizing social media for brand growth, techniques for crafting quality contents that resonate with the audience and utilizing organic search to drive ecommerce business revenue.
He added that with the conference over, participants were expected to have learnt unique SEO and digital marketing services In Lagos, Nigeria techniques specifically tailored for the African market, connect with industry leaders, exchange ideas, and gain valuable insights to propel their efforts, while building a stronger African web presence with optimized contents that resonate with African audiences.
Also speaking, SEO Specialist Raphael Ogazie, said: “The issue that we have in Africa is that a lot of businesses don’t show up on Google search, even when they have a physical store. What digital marketing can do for businesses, particularly SEO is to give visibility. When users are looking for a business that sells specific products, it is properly optimised.
“The aim of this conference is to let people know what SEO is, and how it can help grow their businesses. Are they looking to make sales to increase their revenue? They can do that by increasing their visibility online.” Naija online Viral Content Newspaper
Another speaker, Chukwuemeka Ogazie from Imo State addressed the impact of data. Chukwuemeka discussed how businesses can leverage data to understand their audience’s search intent and tailor their offerings accordingly. He also explored tools and techniques for uncovering these details.
A panel discussion featuring Emmanuel Ogazie (Marketing & Communications Officer, Transcorp Hotels Plc), Halimat Olatunji (Social Media Influencer and Marketing Manager, Jumia Nigeria), and Raphael Ogazie (SEO Expert) explored the abundant opportunities for African businesses that embrace SEO and digital marketing. The panelists emphasized the importance of Africans taking control of their narratives through digital marketing: “No one understands Africa better than Africans,” they concluded. South Africa Music and Naija Music downloading websites
Meanwhile, the GetBacklinks 2025 event was held in partnership with The Graydot, USA, Women-in-Tech SEO, UK, Assonance Digital, France, Turn Global, Spain, Nisa Digital, Dubai and PPC Live, UK. Aura by Transcorp Hotels Plc, Nigeria.
The conference, held on Tuesday, March 17, 2025, at Victoria Island, Lagos State, featured experts in Search Engine Optimisation, Web Developers as well as Digital Marketers in live interactive sessions explaining tested and trusted techniques to participants in Nigeria and beyond.